Airbrushing Exposed: The Spoof That Speaks The Truth

BACK in 2010, Body Confidential editor Lynda Moyo wrote about an anti-airbrushing campaign that reached parliament and the push for change in this digital age. Click here to read it.

‘This commercial isn't real, neither are society's standards of beauty.’

As a result of the efforts of Jo Swinson (Liberal Democrat MP for East Dunbartonshire and chairperson of the party’s working group on women’s policy) and her campaign, an Olay advert featuring Twiggy was subsequently banned by the Advertising Standards Authority (ASA) and later, two more adverts starring Julia Roberts and Christy Turlington.

Jess Rosten's Video Exposes Celebrities

Swinson said: “There must be something wrong with any mindset that tells us that a woman as stunning as Twiggy needs to be airbrushed before she can be considered beautiful. It is high time we realised that people can be beautiful in all different shapes and sizes. Changing the rules for advertisers would be a step forward on the way to achieving that cultural change.”

Twiggy, Roberts and Turlington aren’t of course the only celebrities to have been digitally enhanced to present an idealised and false image of themselves to society. In fact, name a celebrity who hasn’t?  

As the debate continues, this week has seen ‘film maker by day, super villain by night’ Jesse Rosten publish a spoof advert for ‘the next revolution in beauty’.

Rosten writes: ‘This commercial isn't real, neither are society's standards of beauty.’

Watch it, remember it...