First Pics Of Beyonce's Baby Blue Ivy

SHE'S probably the most talked about newborn in the world. Yet, a far cry from the glossy million pound magazine deal you'd expect from a celebrity couple, new parents Beyonce and Jay-Z have instead chosen to share baby Blue Ivy Carter's first public photos on a Tumblr blog set up especially for the occassion.

The first post reads: ''We welcome you to share in our joy. Thank you for respecting our privacy during this beautiful time in our lives. The Carter Family.' helloblueivycarter.tumblr.com