WANTED: Britain’s best dressed man. £20,000 reward

WHAT’S your definition of style? Esquire magazine believe it’s not what you wear, but how you wear it. Their annual search for Britain’s best dressed man is currently touring the UK, looking for a stylish man with that certain je ne sais quoi. Could it be you?

The best dressed real man of 2011 will win £20,000 to spend at my-wardrobe.com, a Longines watch, a Niven & Joshua hamper, a night in a lavish suite, courtesy of London’s May Fair Hotel and a coveted cover shoot for Esquire’s October issue.

To help with their search Esquire, along with designer fashion website my-wardrobe.com, is hosting evening style workshops with Peroni pop-up bars (and Peroni girls of course) across the UK this month.

An Esquire photographer will be on hand to snap the best dressed individuals who could find themselves featured in Esquire magazine and in the running for £20,000 worth of designer clothes.

Yes, the best dressed real man of 2011 will win £20,000 to spend at my-wardrobe.com (the equivalent of a brand new outfit every fortnight for a year), a Longines watch, a Niven & Joshua hamper, a night in a lavish suite, courtesy of London’s May Fair Hotel and a coveted cover shoot for Esquire’s October issue.

Buying and merchandising director of my-wardrobe.com, Luisa De Paula said:  “British men have never paid more attention to the way they dress, so it’s an exciting time for us to unearth true style. My-wardrobe.com encompasses all aspects of the modern man’s wardrobe, whether it be contemporary, casual, designer or classic inspirations, the hunt for the UK’s Best Dressed Real Man is on.”

For those men who think they have what it takes to be Esquire’s Best Dressed Real Man 2011, or if their partners think they do, go to www.esquire.co.uk for full registration details or attend one of the style workshops below.

Regional style workshops